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Question(s) / Instruction(s):

An analyst at Loude Office, a company that makes wooden desks, has calculated the sales volume at which the companys costs equal revenue. This analyst announced at the companys quarterly sales meeting that 13,000 desks at an average cost of $150 must be sold to retail stores during the next quarter to reach this point. Which important factor has been excluded from his analysis?

A.            fixed and variable cost determination

B.            consumer demand            

C.            target return pricing

D.            break-even analysis

E.            market share

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