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Question(s) / Instruction(s):

An advantage of using a panel for marketing research is

a)            the discussion leader can help change negative panel responses into positive ones.

b)            the company can find out if consumers change their purchasing behavior over time.

c)            the panel's continuity and representativeness of the population are unchanged when individual members drop out.

d)            there will usually be one panel member who dominates the discussion to help keep the conversation focused.

e)            panel members often help each other by bringing up ideas for discussion that others didn't initially think of, but that were important to them.

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