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Question(s) / Instruction(s):

AFLAC Insurance Company has a duck in its ads that says the companys name instead of Quack. Since the advertising campaign began, AFLAC has created a duck premium, developed a line of clothing with the AFLAC duck, and used the AFLAC duck on its Web site. The AFLAC duck has become a tool for:

A.            push strategies

B.            advocacy advertising

C.            comparative advertising              

D.            cause marketing

E.            sales promotions

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