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Question(s) / Instruction(s):

Advertising allowances

    A.  are incentive monies given to firms further along in the channel to encourage them to advertise or otherwise promote the firms products

    B.  involve intermediaries and producers sharing in the cost of ads

 

    C.  allow for coordination and integration of ad messages in the channel

 

    D.  set the allowance amount as a percent of the retailers actual purchases

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