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Question(s) / Instruction(s):

A retail mall owner told a researcher about the following marketing problem. "We have the options of staying open late twice a week or opening up an hour early every day. We need to know which one will be most profitable since we cannot do both. The decision must be made in 11 weeks and we only have $10,000 budgeted for this research project." In which step of the marketing research approach would this statement have been made?

a)            take marketing actions

b)            collect relevant information

c)            develop the research plan

d)            define the problem

e)            develop findings and recommendations

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