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Question(s) / Instruction(s):

A pull strategy occurs when
A.            a manufacturer advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide promotional and advertising campaigns
B.            a manufacturer forces a retailer to promote its product by placing national brand ads in local newspapers
C.            a manufacturer directs its promotional mix at ultimate consumers to encourage them to ask retailers for the product
D.            a manufacturer directs the promotional mix toward channel members to gain their cooperation in ordering and stocking its product
E.            the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products

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