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Question(s) / Instruction(s):

A publishing company sponsors an informal one-time-only session with seven college instructors who use a given introduction to business textbook. These instructors meet a moderator in an interview room with a one-way mirror. The moderator asks these instructors their opinions about the textbook, its supplements (instructor's manual, PowerPoint slides, video cases, etc.), and the product's competition. This is an example of a(n)

a)            in-depth interview.

b)            experiment.

c)            survey of knowledgeable opinion.

d)            panel.

e)            focus group.

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