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A perfume company operates a production area with known and fixed production targets for its Europe operation. This company also has a research and development department that trials new aromas and has a high rejection rate of new perfumes onto the market. Budgeting for production is constant, but the financial side of R & D and marketing in new marketplaces is volatile (constantly changing). The phenomenon described here (e.g. rather varied levels of certainty) reflects which of the below?

Select one:

a)            Integration

b)            Differentiation

c)            Fascination

d)            Standardization 

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