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A manager is under pressure to increase sales in a retail store, so she brings in some new merchandise, marks it at an artificially high price, and then immediately puts it on sale. Consumers are deceived into thinking they are getting a good deal because they view the initial price as the real price. This best describes A. a lack of accountability B. undesired ethical consequences C. misalignment of short-term goals with long-term goals D. illegal profit maximization

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