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Question(s) / Instruction(s):

A key difference between cause marketing and an outright charitable contribution is A. there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of because marketing efforts made in the course of one year B. charitable donations are contributed at the sole discretion of the firm; with cause marketing, the amount is directly affected by the consumers purchases C. a charitable contribution counts as a lower tax deduction D. cause marketing is generally linked to public causes and concerns and straight charitable contributions are generally given to private institutions E. there is essentially no difference between a straight charitable contribution and cause marketing

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