loader  Loading... Please wait...

Question(s) / Instruction(s):

A different market segment usually requires a different marketing action that in turn means greater costs. If increased revenues dont offset extra costs, a marketer should __________ to reduce the number of marketing actions.
A.   combine segments
B.   cancel current activities
C.   try direct mail instead of broadcast advertising
D.   increase the advertising budget
E.   discontinue offering the good or service

Find Similar Answers by Subject

Student Reviews

Rate and review your solution! (Please rate on a Scale of 1 - 5. Top Rating is 5.)

Expert's Answer
Download Solution:

This solution includes:

  • Plain text
  • Cited sources when necessary
  • Attached file(s)
  • Solution Document(s)

Reach Us