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Question(s) / Instruction(s):

A companys strategy evolves from one version to the next because of:

A.            Changing management conclusions about which of several appealing strategy alternatives is actually best

B.            The proactive efforts of company managers to improve this or that aspect of the strategy, a need to respond to changing customer requirements and expectations, and a need to react to fresh strategic maneuvers on the part of rival firms.

C.            Ongoing turnover in the managerial and executive ranks (new managers often decide to shift to a different strategy).

D.            Pressures from shareholders to boost profit margins and pay higher dividends.

E.            The importance of keeping the companys business model fresh and up-to-date.

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