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Question(s) / Instruction(s):

A common problem confronting managerial decision makers presented with the results of a marketing research study is that:

a)            they are too concerned about the costs associated with market research

b)            they feel the data will be of little use because they do not understand the terminology

c)            they prefer to use the finance department as their main source of information

d)            the data presented does not lead directly to the solution stage


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