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A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel. Once he has accumulated enough points, he can trade his points in for a free nights stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points. This is an example of:
A.            customer valuation
B.            relationship marketing
C.            the 80/20 principle
D.            marketing entropy
E.            a marketing chain

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