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Question(s) / Instruction(s):

A benefit of performing a SWOT analysis and an environmental scan during the new-product strategy development process is that they

a)            allow the firm to forecast potential sales and form their marketing budget based upon those projections.

b)            allow a firm to expand its objectives to include new ways of thinking.

c)            can help identify the strategic role the new product might serve in the firm's portfolio.

d)            help identify which members of the organization have an interest or stake in the product's success.

e)            narrow the task to a single product rather than a number of product concepts.

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