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Question(s) / Instruction(s):

A balanced scorecard that includes both strategic and financial performance targets is a conceptually strong approach for judging a companys overall performance because

A.            Financial performance measures are lagging indicators that reflect the results of past decisions and organizational activities, whereas strategic performance measures are leading indicators of a companys future financial performance

B.            It entails putting equal emphasis on good strategy execution and good business model execution

C.            A balanced scorecard approach pushes managers to avoid setting objectives that reflect the results of past decisions and organizational activities, and instead, sets objectives that will serve as leading indicators of a companys future financial performance

D.            It assists managers in putting roughly equal emphasis on short-term and long-term performance targets

E.            It more or less forces managers to put equal emphasis on financial and strategic objectives

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