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Question(s) / Instruction(s):

Which of the following does not accurately describe the balanced scorecard approach? 

A.            The approach recognizes that both financial and operational performance measures should be          utilized when evaluating the company’s performance

B.            The financial perspective is the most important of the four balanced scorecard perspectives, and should be stressed when evaluating performance

C.            A customer satisfaction rating is relevant feedback pertaining to the balanced scorecard’s customer perspective

D.            The internal business perspective is concerned with improving operations in order to satisfy customer and financial objectives

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