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Question(s) / Instruction(s):

Which among the following statements about value-based pricing is incorrect?

A.            It sets prices focusing on the overall value of the product offering as perceived by the consumer               

B.            It requires that sellers know how consumers in different market segments will attach value to the product\'s benefits.                                              

C.            It requires keeping account of change in consumers\' perceptions of value                            

D.            it requires little market research to be implemented successfully.

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