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What does Retention Ratio mean in PharmaSim (and the real world)?

A.            of those who have tried a brand, the percentage that purchase it most frequently          

B.            Of those whose doctor recommended the brand, what percentage have tried it              

C.            of those aware of a brand, what percent have tried it?

D.            of those aware of a brand, what percentage prefer it best

E.            of those who’ve tried a brand, what percentage are aware of it

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