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Trans Wave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in the U.S. as more natural gas lines are being laid near populous centers. The timing is right for this company to be extremely successful, but it must make itself known to oil companies. One method it used was an article about the company in Business 2.0 magazine. This article described the company, what its product could do, and why the product was needed. The article was an example of

A.            reminder advertising

B.            publicity

C.            a sales promotion

D.            institutional advertising

E.            product placement

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