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Question(s) / Instruction(s):

The four steps in the sequential building process of brand equity include __________, establishing a brand\'s meaning in the minds of consumers, eliciting the proper consumer responses to a brand\'s identity and meaning, and to create a consumer-brand connection.

A.            positive brand awareness

B.            products lower in price

C.            easing consumer\'s decision making

D.            products higher in value              

E.            needed market modification

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