loader  Loading... Please wait...

Question(s) / Instruction(s):

The consumer products industry is one with several large competitors, soaring raw materials prices, and strong demands from powerful retailers for lower prices. As a result, Colgate-Palmolive Co. and Unilever Group, the makers of products such as Colgate toothpaste and Ben & Jerry\'s ice cream, both reduced their earnings forecasts. Yet Proctor & Gamble, another consumer products company, did not. At P&G, innovation is a key attribute, allowing the company to update all 200 of their brands and to invent products such as Crest White strips that consumers crave. P&G has also used its marketing know-how to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G of this information would indicate that the overall industry situation is a __________ while the innovation taking place at P&G is a __________.

A.            threat; strength

B.            weakness; threat

C.            opportunity; threat

D.            opportunity; strength

E.            strength; weakness

Find Similar Answers by Subject

Student Reviews

Rate and review your solution! (Please rate on a Scale of 1 - 5. Top Rating is 5.)

Expert's Answer
Download Solution:

This solution includes:

  • Plain text
  • Cited sources when necessary
  • Attached file(s)
  • Solution Document(s)

You Recently Viewed...

Reach Us