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The consumer products industry is one with several large competitors, soaring raw materials prices, and strong demands from powerful retailers for lower prices. As a result, Colgate-Palmolive Co. and Unilever Group, the makers of products such as Colgate toothpaste and Ben & Jerry\'s ice cream, both reduced their earnings forecasts. Yet Proctor & Gamble, another consumer products company, did not. At P&G, innovation is a key attribute, allowing the company to update all 200 of their brands and to invent products such as Crest White strips that consumers crave. P&G has also used its marketing know-how to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G of this information would indicate that the overall industry situation is a __________ while the innovation taking place at P&G is a __________.

A.            threat; strength

B.            weakness; threat

C.            opportunity; threat

D.            opportunity; strength

E.            strength; weakness

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