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Steve has been working his way through the five steps in the development of the marketing plan. He has examined the firm\'s business mission and objectives and developed a SWOT analysis in some detail. Before he can implement the marketing mix, he must begin identifying market segments that his company could pursue. In target marketing, Steve will evaluate each potential segment\'s attractiveness based on:

a.            the preferences of senior management to create a unified, firm-wide approach.

b.            the four macro or overarching strategies.

c.             results from test marketing.

d.            likely competitive reactions.

e.            income, size, and accessibility.

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