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Question(s) / Instruction(s):

Lever Europe, a division of Unilever, markets a fabric softener, known as Snuggle in the United States, in 10 European countries under seven brand names, which includes Kuschelweich in German, Coconino in Italy, and Mimosin in France. These products have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe is a (n) __________ company.

A.            ethnocentric

B.            multi domestic

C.            transnational

D.            polycentric

E.            international

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