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Question(s) / Instruction(s):

Julie is developing a budget for her firm\'s IMC program. First she sets objectives. Then she chooses media, and finally she determines the cost for each product to be promoted. Julie is using the _____ method of establishing an IMC budget.

A.            reach and frequency                                      

B.            track and decode                                             

C.            objective-and-task

D.            rule-of-thumb

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