loader  Loading... Please wait...

Question(s) / Instruction(s):

In many instances, consumers view media coverage generated through PR as more credible and objective than any other aspects of an IMC program, because

A.            the firm does not "buy" the space in print media or time on radio or television.

B.            the coverage is simpler to understand.                                  

C.            the audience is usually addressed to by the upper-level management.                 

D.            it always entails a critical observation from third-party members.

Find Similar Answers by Subject


Student Reviews

Rate and review your solution! (Please rate on a Scale of 1 - 5. Top Rating is 5.)


Expert's Answer
Download Solution:
$1.79

This solution includes:

  • Plain text
  • Cited sources when necessary
  • Attached file(s)
  • Solution Document(s)

You Recently Viewed...



Reach Us

408-538-8534

20-3582-4059

39-008-4233

+1-408-904-6494