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Question(s) / Instruction(s):

In many instances, consumers view media coverage generated through PR as more credible and objective than any other aspects of an IMC program, because

A.            the firm does not "buy" the space in print media or time on radio or television.

B.            the coverage is simpler to understand.                                  

C.            the audience is usually addressed to by the upper-level management.                 

D.            it always entails a critical observation from third-party members.

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