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Question(s) / Instruction(s):

In 1994, R. J. Reynolds Company was forced to stop using its highly successful Joe Camel advertising campaign for Camel cigarettes, because of the campaign’s influence on underage smokers. These ads could be classified as a/an:

A. harm-based ad

B. self-identity ad

C. illegal advertising program

D. manipulative ad

E. green ad

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