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Excellence in retaining customers and customer service, operations, products, and a good location are overarching or macro-strategies that focus on aspects of the marketing mix to create and deliver value and to develop

a.            a diversification growth strategy.

b.            the framework for a SWOT analysis.

c.             a sustainable competitive advantage.

d.            the four approaches in implementing a marketing plan.

e.            good ways to promote the firm and its products.

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