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Question(s) / Instruction(s):

Cary was offended by the brand name of a new product for women. She believes that the name is demeaning for women and that its use means the manufacturer is unsympathetic to women. Due to very likely __________ on the part of the women in the target market, the future of this product may be poor unless it changes its name.

A.            selective retention

B.            selective comprehension            

C.            selective exposure

D.            selective analysis            

E.            stimulus discrimination

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