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Question(s) / Instruction(s):

Brian heard his unit described as a cash cow. At first, he wasn\'t sure he liked that, but felt better about it when he learned it meant:

a.            the products are in a low-growth market, but have low market share to reduce risk.

b.            they have excess resources that can be spun off to other business units that need it.

c.             the products are in both high-growth markets and have high market share.

d.            this was the business version of a sacred cow, and the rest of the firm has an obligation to honor what he and his colleagues do.

e.            the products have low market share but are in high-growth markets.

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