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Best Western International, Inc., a national hotel chain, paid couples to videotape themselves as they spent three to seven days on a cross-country trip. From this research activity, Best Western found that women usually decide when to pull off the road and where to stay. Because these couples used the hotel rooms in their "natural use environment," they provided __________ research to Best Western.

A.            secondary

B.            developmental

C.            alternative

D.            ethnographic

E.            conceptual

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