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Question(s) / Instruction(s):

All of the following are drawbacks associated with market penetration except

A.            that the firm must have a capacity to satisfy a rapid rise in demand                          

B.            that competitors only need to match the unit costs and do not need to wait until their volume catches up with the early entrant

C.            that firms could use a penetration strategy whereas some consumers are willing to pay a higher price   

D.            that low prices do not signal high quality

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