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3M Company executives were perplexed when the companys Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines. A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet. 3M changed the shape of the pad to a foot and sales soared. 3M changed its product in response to a Filipino A. idiosyncrasy B. ethic C. demographic pattern D. custom E. belief

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