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2 pages each essay.

assignment 08

BM350 Marketing Management

Directions:  Be sure to make an electronic copy of your answer before submitting it to Ashworth University for grading.  Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar.  Sources must be cited in APA format.  Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements.

Case 22:  Cowgirl Chocolates (pp. 488-500)

Marilyn Lysohir, an internationally celebrated ceramic artist, started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine, High Ground, that she and her husband, Ross Coates, started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative, artistic tins and packaging, which she labeled Cowgirl Chocolates. Her small business, begun in 1997, had won a number of awards in fiery food competitions. While Cowgirl Chocolates had grown steadily over its four years in business, it still had only generated $30,000 in sales revenue in 2000, which was not enough to cover expenses. Marilyn had drained much of her personal savings to keep Cowgirl Chocolates in business. Her cash accounting methods and record keeping were not very sophisticated although she seemed to have a good sense of her costs in production and raw materials and the packaging. However, Marilyn had taken a shotgun approach to most of her marketing efforts and had tried a number of activities to increase product demand. She allowed herself to make one risky financial move each year in her pursuit of profitability and increased sales. She had just made her one risky move for year 2001: She had taken out a full-page ad in Chile Pepper magazine for $3,000.

Questions

1.   The suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed in Exhibit 2 (p. 491) along with the product and packaging costs. Based on this information, discuss the relative merits of using a cost-based, demand-based, and competition-based pricing method.  (50 points)

2.   What are four (4) options that Cowgirl Chocolates may consider as far as pricing? What would you recommend?  (50 points)




This is the end of Assignment 08.





 

ASSIGNMENT 07

BU470 Strategic Management

Directions:  Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading.  Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar.  Sources must be cited in APA format.  Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements.



Terry Wilson, a seasoned marketing veteran, has recently decided to explore growth options for Tuscan Treasures, an importer of Italian furniture.  Profits are declining and Mr. Wilson must decide whether to downsize or expand to improve the situation.  You have been asked to advise Mr. Wilson on which growth strategy would best aid Tuscan Treasures should he chose that route.  You have also been asked to provide Mr. Wilson with a better understanding of why profits have been down recently, including possible causes of the decline.  He also wants to know what he would need to do if he decides to downsize he operation.


Part A:        Provide Mr. Wilson with three possible growth strategies. 


Part B:        What are the possible causes of his companys decline?


Part C:        What are some recommendations for handling a downsizing?





This is the end of Assignment 07.








 

ASSIGNMENT 03

BU470 Strategic Management

Directions:  Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading.  Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar.  Sources must be cited in APA format.  Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements.



Timber King is a new Midwest company in the portable saw mill industry.  You have been asked to give Edward Perry, Timber Kings new CEO, general advice and guidelines to assist him in doing an external analysis of the portable saw mill industry.


Part A:        Explain three benefits of conducting an external analysis.


Part B:        Educate Mr. Perry on some of the challenges of conducting an external analysis. 


Part C:        Explain the two perspectives on the environment.


Part D:        Explain the primary responsibility of Mr. Perrys managers in conducting external analysis.

 

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