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Question(s) / Instruction(s):

An ambitious runner-up firm intent on becoming an industry front-runner needs a strategy aimed at

A.            Imitating the strategies of the market leaders

B.            Low-cost rather than differentiation

C.            Building a competitive advantage of its own, via some type of "mover and shaker" offensive, that helps set it apart from rivals and draw buyer attention

D.            Attacking the leaders head-on with a series of offensive initiatives across many geographic regions

E.            Gaining buyer attention by cutting its price significantly below those of the leaders

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