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Question(s) / Instruction(s):

Which of the following is not among the Ten Commandments for crafting a successful business strategy?

A.            Strive to open very meaningful gaps in quality, service, or performance features when pursuing a differentiation strategy

B.            Consider that attacking competitive strength usually results in bigger market share gains than attacking competitive weakness

C.            Be prompt in adapting to changing market conditions, unmet customer needs, buyer wishes for something better, emerging technological alternatives, and new initiatives of competitors

D.            Avoid stuck-in-the-middle strategies that represent compromises between lower costs and greater differentiation, and between broad and narrow market appeal

E.            Invest in creating a sustainable competitive advantage

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