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Question(s) / Instruction(s):

Which of the following statements best describes the purpose of the balanced scorecard approach? 

A             The goal of the balanced scorecard approach is to maximize profits

B             The goal of the balanced scorecard approach is to maximize operational efficiency

C             The goal of the balanced scorecard approach is to develop a set of organizational performance measures to assist the organization in implementing its strategies

D             The goal of the balanced scorecard approach is to maximize shareholder wealth

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