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Question(s) / Instruction(s):

Which of the following statements about word of mouth is most true?

A.            Word of mouth is the most powerful information source for consumers

B.            Teaser advertising campaigns are run in advance of new-product introduction to stimulate word of mouth

C.            Advertising slogans heighten positive word of mouth

D.            Overcoming negative word of mouth is difficult and costly          

E.            All of the above statements about word of mouth are true

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