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Question(s) / Instruction(s):

Which of the following statements about global brands is true?

A.            A global brand is marketed under the same name in multiple countries

B.            A global brand has a centrally coordinated marketing program

C.            A global brand has the same product formulation or service concept across countries    

D.            A global brand delivers the same benefits to customers

E.            All of the above statements are true

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