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Question(s) / Instruction(s):

Which of the following statements about executing and assessing the promotion program is true?

A.            The most sophisticated pretests and posttests are used with public relations

B.            Most IMC programs rely on posttests and use no pretests

C.            The most sophisticated pretests and posttests have been developed for advertising

D.            The ideal IMC program does not need any evaluation if it is executed according to plan

E.            Most IMC programs rely on pretests and use no posttests

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