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1- 1. In Washburn's factory, what is the break-even point for the new line of guitars if the retail price is $349? 2. Using Washburn guitars, explain shifting the demand curve versus moving along the demand curve. Discuss the factors that affect the demand for Washburn guitars. 2- Price is an important element in the marketing mix and managers devote many resources to establishing a price for a product or service. Discuss the elements that make up a price. Discuss the objectives a firm has is setting price. Describe the demand curve and its role in pricing decisions.

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